Monster.com seeks agency for online CRM
The online recruitment company Monster.com is seeking an agency to develop a digital customer relationship marketing strategy across Europe, the Middle East and Africa.
The company has contacted a number of agencies about a brief to handle
online communications to candidates and potential advertisers. A tender
has been issued asking agencies how they would run the business from
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The company is thought to be drawing up a longlist of around eight
agencies.
The brief is separate from the business won by Arc Integrated in
November for Monster's online advertising and e-mail newsletter. Arc
pitched with its sister agency Leo Burnett, which won the advertising
account.
Monster is also reviewing its media planning and buying business,
currently handled by ZenithOptimedia.
Monster spent £2 million on ads last year, according to Nielsen
Media Research, but is planning a heavyweight campaign for later this
year.
Online recruitment has grown tenfold since 1999 and is now worth almost
£100 million, according to the World Advertising Council. Research
from the Internet Advertising Bureau last month revealed that online
recruitment, along with automotive advertising, contributed to a 62.4
per cent rise in online classified advertising in 2005, to £262.2
million.
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