Media: Zenith forecasts global advertising growth increase

Campaign 14-Apr-06

ZenithOptimedia's Advertising Expenditure Forecasts has predicted that global advertising growth will increase from 4.9 per cent in 2005 to 6 per cent in 2006. Zenith said ad growth will be boosted by the Fifa World Cup. It also predicted that internet advertising will overtake outdoor in 2007.

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