Jetix vows to take on children's rivals
Disney-owned children’s entertainment brand Jetix is to launch new shows to fight back against rivals Cartoon Network and Nickelodeon, and ITV’s new arrival CITV.
Paul Taylor, chief executive of Jetix Europe - previously Fox Kids – admitted he was disappointed with the channel's ratings in the UK.
He was speaking after ordering a major restructure of its UK operation, which saw the departure of long-standing UK managing director Ian Finnegan.
ADVERTISEMENT
Despite the threat to revenues posed by Ofcom's forthcoming clampdown on food advertising to children, Taylor stressed advertising sales was still a key part of the strategy. But a raft of new shows will be introduced to improve ratings and increase ad share.
Jetix, which Taylor said had managed to achieved higher cut through elsewhere in Europe, is 75% owned by Disney and along with the Disney branded channels is under pressure to up its game in the UK.
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments