Racing UK starts subscriber drive

Marketing 19-Apr-06

Horse racing TV channel Racing UK is running a national promotion to drive subscription rates around the flat-racing season.

The campaign, created by 141 Worldwide, will be fronted by champion flat
jockey Jamie Spencer and will run through the summer.

The work will target existing and potential Racing UK subscribers

through a series of press ads supported by direct marketing. Spencer

will make personal appearances at race days and media events, and
provide exclusive interviews for the Racing UK channel and website.

The flat-racing season begins this week; highlights include Glorious
Goodwood and the Epsom Derby.

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