Zulu lands Dodge Calibre UK launch
Zulu, the Omnicom-owned digital and direct marketing network, has won the £3 million UK launch for Daimler-Chrysler's Dodge Calibre without a pitch.
A team from the Zulu agencies Claydon Heeley Jones Mason, Agency
Republic and the sales promotion agency Alcone have been briefed to
develop a multimedia campaign for the launch.
The agencies will use direct marketing, events and online advertising to
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dealerships.
The activity will run during the months preceding the July launch of the
family hatchback at the British International Motor Show.
Steve Gray, the UK marketing director of the Chrysler Group, said: "Zulu
has come up with a launch campaign as bold and unique as the brand
itself, spanning a wide range of conventional and unconventional
media."
Dave Woods, the creative director at Claydon Heeley, said: "Dodge is a
distinctly American product, affordable with performance, but its clear
and unmistakable brand spirit allows it to stand way apart from its
competition."
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