The World: Manila - Dennis Publishing to launch Maxim in Philippines
Dennis Publishing is launching a version of its men's monthly magazine Maxim in the Philippines. The magazine will be published under licence by ABS-CBN.
The title, which is set to hit newsstands this summer with an initial
print run of 100,000, is aiming to take on FHM, which dominates the
Philippine market with a monthly circulation of 130,000. Maxim will
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position itself as a more upmarket read than FHM.
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