The World: New York - O&M wins Johnson & Johnson Beijing Olympics brief
Johnson & Johnson has handed the creative brief for its sponsorship of the 2008 Beijing Olympics to Ogilvy & Mather.
The agency pitched against J&J's other roster shops McCann Erickson,
Lowe, TBWA and JWT.
A spokesman for J&J said: "Ogilvy & Mather demonstrated that it has
great understanding of the Chinese culture and will provide us with
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great creative and strategic ideas through a strong and supportive team.
We look forward to working with it to strengthen the Johnson & Johnson
brand through an integrated communications programme."
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