Evening Standard boosts London focus
The Evening Standard will relaunch today in full colour, with more news pages and a more London-centric news agenda.
The move aims to appeal to young urbanites and attempts to ward off the threat from a free evening paper on the London Underground.
The newspaper has been criticised for appealing too much to affluent, suburban and rural commuters who work in London, and failing to address the needs of inner London dwellers.
The newspaper has been criticised for appealing too much to affluent, suburban and rural commuters who work in London, and failing to address the needs of inner London dwellers.
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Editor Veronica Wadley told Media Week that the redesign would shift the paper very much towards a London focus."We are adding some interesting new ideas that will appeal to younger urbanites," she added.
The revamp includes four extra news pages and each newspaper section – news, City, features, entertainment and sport - is colour-coded, magazine style, in the form used by Easy Living magazine.
Wadley said the Standard Lite edition would continue and refused to be drawn on what plans the paper had with regard to the London Underground free evening paper contract.
The revamp includes four extra news pages and each newspaper section – news, City, features, entertainment and sport - is colour-coded, magazine style, in the form used by Easy Living magazine.
Wadley said the Standard Lite edition would continue and refused to be drawn on what plans the paper had with regard to the London Underground free evening paper contract.
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