Seafood body in consumer drive with KLM-created logo
LONDON - The Sea Fish Industry Authority is embarking on a drive to encourage consumers to eat more seafood.
The "Twice a Week" initiative will be flagged up by a logo, created by design agency KLM, which will appear on all the trade body's marketing material.
Fishmongers, restaurants and retailers will be able to use the identity, which will run across posters, recipe cards and price tickets. "Twice a Week" will be the theme of Seafood Week, which runs from October 6-13.
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The drive follows the Food Standards Agency's Five a Day activity, promoting fruit and vegetable consumption.
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Seafood: KLM-designed logo
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