Hachette plans Elle Collections fashion title spin-off
LONDON - Hachette Filipacchi UK is to launch Elle Collections, a guide to the coming season's catwalk collections, on July 19 with a print run of 50,000.
The new magazine will be published twice a year, focusing on the autumn/winter and spring/summer seasons. It will retail at £5 and contain more than 200 extra large (255x330mm) glossy pages.
Hachette says that audience for the magazine are ABC1 women aged 25-35 who are core Elle readers or designer-obsessed fashion magazine buyers.
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Elle magazine has already produced one spin-off in the shape of Elle Decoration and is enjoying its highest circulation for four years. In the second half of 2005, its circulation was 208,132 copies, up 2.2% on the first half of the year.
The publisher plans to support the launch with national sampling, a PR campaign and point-of-sale marketing. It will also cross-promote using Elle, Red and Elle Decoration, as well as the soon-to-be-launched Elle Hot 10 e-newsletter and Red e-newsletter.
Lorraine Candy, editor-in-chief of Elle, said: "As the world's largest fashion magazine our fashion authority is unrivalled and Elle Collections confirms our position as the newsstand's highest-selling fashion monthly."
Hachette last week closed monthly lifestyle magazine B after concluding a month-long review of the title's future. Among 20 staff made redundant, ad manager Victoria Hennebury has moved to the Daily Telegraph to take a senior agency sales position.
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Elle Collections: new title
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