Rocket scoops £3m Gamestation media

Campaign 05-May-06

Gamestation, the high-street video game retailer, has appointed Rocket to handle its £3 million media planning and buying account.

The Blockbuster-owned chain, which operates more than 200 stores across
the UK, called the pitch in a bid to find new solutions for its
media.

The account was previously held by Walker Media, which handles the main

Blockbuster account. Walker did not repitch for the business.

Creative duties on the business remain with Cheethambell JWT, which
created Gamestation's first TV campaign in December 2004.

The campaign featured a mother's comical attempts to remember the names
of video game titles.

Gamestation has appointed Rocket ahead of a busy year for games
retailers.

Microsoft recently launched its Xbox 360 console and Sony is expected to
launch its PlayStation3 console in November.

Gamestation competes against the market-leader, Game, which operates
more than 300 stores.

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