Telegraph online redesigns to offer improved usability and reader content

by Alex Donohue, Brand Republic 10-May-06, 08:00

LONDON - The Telegraph online has redesigned its website to offer improved usability, streamlined content and a revamped blogging facility, following feedback from readers and a six-month usability study.

The redesign is part of the Telegraph website's redevelopment programme, which has so far seen it significantly expand its online department, and make a number of senior appointments, including the promotion of Ken Breen to sales director of newspapers and online in April this year.

The new website will feature increased font sizes and easier to locate navigation tools, a solus ad on the homepage, and a new masthead to mirror the look and feel of the print edition.


The Telegraph online will also launch a series of World Cup blogs from Des Lynam, Manchester United and England striker Alan Smith, and football correspondent David Bond as it seeks to increase user interactivity during the tournament and beyond.


There will also be a regular series of video interviews from Henry Winter, which will analyse England's chances of winning the World Cup.


Edward Roussel, Telegraph online editor, said: "The Telegraph is raising the bar with its digital and online offering. The redesign includes greater use of audiovisual content and more emphasis on quality photography.


"We also want to get our readers more involved with the news, whether that's by corresponding with our Telegraph bloggers, or by sharing their views on the key stories of the day."


The Telegraph says the redesign will aim to give the website a fresh, clean and uncluttered look, which it hopes will appeal to advertisers and readers.


Katie Vanneck, Telegraph group marketing director said: "The Telegraph has always interacted with its readers. Now, with its improved navigation and content, Telegraph.co.uk, creates a two-way dialogue that enables readers to express their views and comments."

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