Five secures sponsor for Fifth Gear series

by Media Week, Media Week 09-May-06

Five has signed a sponsorship deal with LloydsTSB Motor Insurance for the latest series of its flagship motoring show Fifth Gear.

The deal, which includes sponsorship credits, accreditation online and
on all related on-air promotional trailers, was negotiated by Rachael
Wheeler, sponsorship manager at Five, and Andy Corcoran, who is

sponsorship director at ZenithOptimedia.

In addition, the on-air sponsorship is backed by branding on
five.tv/fifthgear.

Wheeler said: "Fifth Gear is one of Five's flagship programmes and as
such it was important to work with a brand that matches the quality of
the show".

The show is presented by Vicki Butler-Henderson, Tiff Needell, Tom Ford
and, new addition to the team, Holly Samos.

The current series features guest spots from Girls Aloud, who are given
a masterclass in driving supercars on a racing circuit.

Other guests during the series will include Jodie Kidd and DJ Tim
Westwood, as well as Maggott from Goldie Lookin' Chain.