Viacom brings ads to First ScotRail
Viacom Outdoor has introduced advertising to the busiest commuter trains in Scotland in a deal with First ScotRail.
The company has this month installed a total of 700 A3 wall-mounted
panels to 50 trains which link Edinburgh, Glasgow, Aberdeen and
Inverness.
First ScotRail, which has not sold advertising space on its trains
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Edinburgh. The route is the busiest in Scotland and is used by a large
number of ABC1 commuters.
Peter Williams, head of marketing at First ScotRail, said: "The average
time spent by customers travelling on a train is 42 minutes, making the
panels an ideal opportunity to expose brand advertising messages."
Viacom signed a contract with parent company First Group in 2004 and
already operates advertising on station platforms.
The outdoor company announced this week that advertising revenues for
its rail division grew by 72% year on year.
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