Vital stats - Growth of social networking

This highlights growing interest in Bebo, as well as the site's
opportunity to oust MySpace as the leading social networking site in the
UK.

While MySpace still leads social networking sites in share of visits and
enjoys a 17% larger share of visits than Bebo (the second ranked site in
the category), Bebo is fast closing the gap. In the eight weeks to 29
April 2006, Bebo's share of visits to all categories rose 45%, compared
to 29% for MySpace.

Other indicators, such as share of UK page views, point to Bebo's
growing strength in the social networking space. In the week ending 29
April, Bebo overtook MySpace in share of page views, rising to an 18.6%
share of social networking site page views, compared to MySpace's 17.4%
share.

At current growth rates, we can expect Bebo to overtake MySpace in share
of UK visits before the start of the new school year. MySpace, if it is
to maintain the top position, will need to continue to innovate to keep
and grow its membership base, reported to exceed 70 million. Comparing
the top 100 Net Communities and Chat sites in 2005 and 2006, we have
seen 29% of those sites churn - proof that the youthful audience these
sites attract is highly fickle.

- Heather Hopkins, director of research, Hitwise UK.