Omega extends IOC deal to 2012
LONDON - Watchmaker Omega has extended its top-tier TOP sponsorship deal with the International Olympic Committee (IOC) by two years, taking it to the end of the 2012 Games in London.
The renewed contract, worth about £35m, will see Omega retain its position as the official timing, scoring and venue-results service provider for the Olympics.
Omega inherited the sponsorship from its parent brand Swatch last year, with its existing contract running up to and including the 2010 Winter Games in Vancouver.
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Twelve brands are signed up to the IOC's TOP programme, including McDonald's, Visa and Johnson & Johnson, which is the most recent addition (Marketing, 28 September 2005).
TOP partners are granted category-exclusive global marketing rights for both the Winter and Summer Games.
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Omega: Olympic deal
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