Johnny Vegas and Monkey to stage advertising comeback with PG Tips

Campaign 12-May-06

Mother is plotting to reunite the comedian Johnny Vegas with his knitted sidekick, Monkey, in a new series of PG Tips ads.

Mother first paired Monkey with Vegas in 2001, when it won the task to
rebrand ONdigital as ITV Digital. Following ITV Digital's collapse in
2002, the duo have not been seen together on screens.

The new campaign featuring Monkey and Vegas will replace DDB London's

T-Birds work, which has run since 2002.

Mother won the £10 million PG Tips account in a shoot-out against
DDB last week. The account had been handled by DDB since the brand was
created in 1930.

Mother and PG Tips declined to comment on the story.

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