DLKW lands Charles Worthington ad job
Delaney Lund Knox Warren & Partners has won a place on the PZ Cussons roster after scooping its £2.5 million Charles Worthington advertising account.
DLKW pitched against two undisclosed agencies to pick up the haircare
brand and will develop a press and poster campaign to promote the
Charles Worthington product portfolio.
Charles Worthington was launched in 1995, but this will be the brand's
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first major advertising since it was acquired by PZ Cussons in 2004.
Naomi Robinson, the Charles Worthington brand development manager, said:
"DLKW has demonstrated outstanding strategic thinking, which has led to
the development of a creative concept with real category standout and
consumer appeal."
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