Northern Rock and AOL agree Fifa deal

Campaign 12-May-06

AOL has signed a deal with Northern Rock bank that will involve it becoming the official sponsor of AOL's Fifa World Cup football package.

The campaign kicks off on 9 May with a range of interactive content
under the heading: "The World Cup on AOL in association with Northern
Rock."

Football fans will be able to access news, previews, scores and match

reports and watch video footage of the 50 greatest World Cup goals of

all time. Interactive elements include a World Cup Fantasy League and a
"Fan Zone" area, which allows visitors to air their own views.

The sponsorship will run until the end of the World Cup on 9 July.
Northern Rock claimed that the deal offered "high visibility and strong
cut-through" to its audience.

The six-figure deal was negotiated between Northern Rock's media agency,
MediaVest Manchester, and TWMS, which works with AOL on its sales in the
North of England.

Elliott Muscant, the head of the MediaVest Manchester division MVi,
said: "AOL provided a clear understanding of what we wanted to achieve
and it worked with MVi to provide a truly tailored package."