DMA unveils international guide for direct marketers

by Daniel Farey-Jones, Brand Republic 16-May-06, 07:00

LONDON – The DMA has established a website providing information on more than 50 countries compiled by and for direct marketers.

The World Intelligence site provides fact sheets for a range of countries, from major markets such as the US and Germany to less well-known places like Azerbaijan. Topics covered include demographics, economy, legislation and communication.

James Kelly, managing director of the DMA, said: "Conducting business at an international level presents a host of challenges for direct marketers.

"The World Intelligence website arms DMA members with vital information to meet these challenges and provides them with a competitive advantage in a fast-paced market."

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