TalkSport launches World Cup promo
UTV Radio's TalkSport is launching a £1.5m marketing campaign next Monday to promote the station's coverage of the World Cup.
The campaign, bought by Just Media, will employ TV, radio, outdoor and
press using the tagline "TalkSport radio - bringing the FIFA World Cup
home to you". The campaign will run across ITV1, ITV2, ITV4, Sky Sports,
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Outdoor advertising includes 1,000 taxi sides, taxi tip-up seats and
branded receipt books. TalkSport has also booked 800 male washroom
panels in motorway service stations and more than 600 48-sheet sites.
The press campaign will feature in The Times and Zoo magazine, and UTV
Radio's 19 local radio stations will run the campaign.
Calum Macaulay, marketing director of TalkSport, said: "Talk-Sport is
going to be the mustlisten-to station throughout the tournament for
football fans. We want to shout about this as much as possible to bring
people to the station for trusted, first-class coverage of the event."
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