Prudential director departs in management rejig

Prudential UK and Europe marketing director Roger Ramsden is leaving the finance firm after four and a half years.

His departure at the end of this month follows a management reshuffle
that has led to the disbanding of Prudential's marketing and product
development team.

A statement from the Prudential confirmed that Ramsden's departure was a

result of the company's restructure. It is not known if Ramsden has a

job to go to.

The rejigged management structure comprises three departments; wealth
and health management, which will be overseen by Gary Shaughnessy,
retirement income, directed by Andy Biggs and banking, headed by Mark
Nancarrow.

Prudential is reviewing its £20m media planning and buying
account. Alison Wright, chief marketing officer of its online banking
brand Egg, will now be solely responsible for concluding the review,
which is intended to consolidate the group's media business into a
single agency. The pitch was called late last year (Marketing, 7
December) after Prudential took full ownership of Egg.

Last month Egg announced the closure of three UK sites, leaving 700 jobs
at risk.

Ramsden joined Prudential in November 2001 from his role as retail
format director at Safeway.