BMB picks up creative duties for Selfridges

by James Hamilton, Campaign 19-May-06

Beattie McGuinness Bungay has landed the Selfridges creative account following a two-way pitch against an unnamed London agency.

BMB will be charged with increasing footfall at Selfridges' London,
Manchester and Birmingham department stores. An ad campaign, which will
focus on new aspects of the store, will break later in the summer.

Selfridges called the review after Mother, the incumbent agency of

three-and-a-half years, resigned the account. Mother decided to resign
the business after the department store invited other agencies to pitch
for its Christmas 2006 campaign.

The BMB founding partner Trevor Beattie, said: "There's no company like
Selfridges; it's a client that is genuinely made for us and gives us a
chance to fulfil the promise on which we set up."

BMB's founding client, French Connection, has a concession in
Selfridges.

Mother won the Selfridges account in December 2002 after the department
store consolidated its marketing into one agency.

The agency created a series of integrated press, poster and in-store
campaigns including "body craze" and "Brazil".

Mother's most recent print campaign for the retailer featured women's
products, including make-up and handbags, shot as if they were catwalk
models.