Fallon poaches Doman and Heartfield

At AMV, they created the British Television Advertising Awards

gold-winning "noitulove" spot for Guinness and the "fingerlegs" work for
the NHS, which won a silver at the Campaign Press Awards.

Most recently, they created the National Lottery television commercial
"migrate", featuring a flock of migrating bricks. They also worked on
the long-running campaign for The Economist.

Doman and Heartfield first teamed up at Buckinghamshire College in the
90s. They began their careers at Ogilvy & Mather, before moving to Miles
Calcraft Briginshaw Duffy and then on to AMV.

Richard Flintham, Fallon's managing partner and executive creative
director, said: "We've admired Matt and Ian for some time now. It's a
bit to do with their book, but mostly to do with their attitude."

Their hirings come as Fallon moves to increase its staff levels after
winning France Telecom's account in March. The win led to the promotion
of Juan Cabral and Micah Walker to the positions of creative directors
with responsibility for Sony and Orange respectively.

At the same time, Flintham and Andy McLeod were named executive creative
directors.

Farah Ramzan Golant, the AMV chief executive, added: "Matt and Ian have
always been 100 per cent committed to brilliant ideas. I have no doubt
we'll see much more from them."