Wrigley takes alien view for Guarana gum
Wrigley has launched a viral site to push its new Airwaves Active with Guarana chewing gum.
The viral echoes the 'Come To Your Senses' concept featuring aliens
created by above-the-line agency AMV BBDO for the current TV
campaign.
A web site (www.cometoyour senses.co.uk), created by digital agency Lean
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Mean Fighting Machine, lets visitors send a message via an alien. Users
type in what they feel obliged to say, followed by what they really want
to say, with the email address of the intended recipient.
Using interactive video, the alien then delivers the polite message,
takes an Airwaves Active, 'comes to his senses' and then tells it as it
is.
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