Direct Stats: This month

by Danielle Long, Revolution UK 19-May-06

Consumers' positive responses to direct marketing have risen by four per cent.

The 2005 Participation Media survey by the Direct Marketing Association
polled 2,000 people and found the percentage who reacted well to direct
marketing had risen to 13 per cent, from nine per cent in 2004.

Emails generated 15 per cent positive responses, with men and young

people the most likely demographic to buy the advertised product. Mobile
messages generated a seven per cent positive response.

The survey found that more than a fifth of respondents keep emails for
future reference, while 87 per cent claimed they like to be informed of
products and services via direct mail.