DMA pushes online directory through Intelligent Marketing

by Joe Lepper, Brand Republic 25-May-06, 07:00

LONDON - The Direct Marketing Association has hired Intelligent Marketing to handle a campaign to promote its online directory service, called DMA List Manager.

The campaign features a postcard-style mailer sent to 1,500 senior figures on both the client and agency side, featuring a picture of a computer mouse attached to a fishing hook.

The postcard, which will also be displayed at trade stands, within trade press inserts and at the DMA's premises, aims to direct recipients to the web address www.dma.org.uk/listmanager.

Pippa Box, DMA head of marketing and communications. said: "Intelligent Marketing has very strong B2B DM credentials and a flair for creative campaigns, which is why we selected them for this campaign."

The directory contains details of lists and insert opportunities held of promoted by DMA members.

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