Prudential hands UK marketing reins to Egg chief

by Joanna Bowery, Marketing 24-May-06

Prudential has promoted Alison Wright, chief marketing officer of its online banking brand Egg, to oversee consumer marketing for both brands, four months after joining the firm.

Her promotion follows last week's announcement that Prudential UK and
Europe marketing director Roger Ramsden is to leave the company
following a management reshuffle (Marketing, 17 May).

Wright will be responsible for a £40m annual promotional budget in

the UK and has been tasked with boosting cross-selling between the two
brands.

A former managing director of Manning Gottlieb OMD, Wright joined Egg in
January from WCRS, where she oversaw the Abbey account. Her recruitment
came as Prudential embarked on the integration of the Egg brand into its
business, having acquired the remaining 27% stake that it did not
own.

Wright is already handling a £20m pitch for the group's media
planning and buying pitch to pool the business into a single shop.

Synergy through separation, page 16.