Alterian buys US email specialist Dynamics Direct

by Joe Lepper, Brand Republic 26-May-06, 07:30

LONDON – UK based database firm Alterian has acquired Los Angeles email and online marketing firm Dynamics Direct for an undisclosed sum.

The deal means Alterian will take over work for Dynamics Direct clients including Countrywide financial Services, Marsh Affinity Insurance, Princess Cruises and marketing services firms Euro RSCG Worldwide and Vertis.

Following the deal Alterian has announced plans to launch a new product under the Dynamics brand called Dynamic Messenger, which adds email and online marketing tools to its existing marketing suite.

Jason McNamara, Dynamics Direct president and chief executive officer, said: "Alterian and its partners provide dynamics direct with an immediate international distribution channel.

"Our customers will benefit from Alterian's data modelling, visualisation and analytical applications and will enjoy additional resources and infrastructure to better support and service them."

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