ACP-NatMag reviews media and creative tasks

Ian Darby, Campaign 26-May-06

ACP-NatMag is reviewing its £10 million creative and media accounts.

The accounts, held by Clemmow Hornby Inge and Initiative, cover Best,
Reveal and the recent launch, Real People.

ACP-NatMag is drawing up a media shortlist, with pitches expected in the

next month. It is expected to open talks with creative agencies

shortly.

The move follows Andrew Kirkland's arrival in December as the group
publishing director.

Last year, the publisher spent £5 million on media to support
Reveal and less than £1 million on Best. It has a £6 million
marketing budget for Real People.

CHI created Real People's launch advertising campaign, which featured
the endline: "There's a time and a place to share your story."

This week, Vicky Mayer, the Real People editor, resigned. Louise Court,
the editorial director of ACP-NatMag, will have editorial responsibility
while a replacement is found.

ACP-NatMag, a joint venture between The National Magazine Company and
Australian Consolidated Press, launched in 2004 and has experienced
success with the circulation of Reveal, which also launched in 2004. The
title's sales rose 44 per cent year on year to 345,502 for the six
months to January. Best's sales were down 2.5 per cent to 400,807.