The Work: New Campaigns - UK

ingredients

Creative agency: Leo Burnett

Writers: Paul Jordan, Angus Macadam

Art directors: Paul Jordan, Angus Macadam

Planner: Damian McKeown

Media agency: Starcom

Media planner: Karl Guard

Production company: Blink

Director: Dougal Wilson

Post-production: Passion Pictures, The Moving Picture Company

Audio post-production: Wave

Exposure: National TV

THE LOWDOWN

Leo Burnett has created the first TV work for Beck's since the brand
last advertised on UK TV in 1999.

The 40-second TV ad, which was created using a variety of animation
techniques, communicates the fact that Beck's is brewed with four
natural ingredients. It features four characters - a marionette, a 2-D
cartoon character, a stop-motion animation model and a real man - on a
damp, dark backstreet.

One by one, the characters repeat the same four dance moves to a track
by The Flaming Lips entitled It Overtakes Me. The ad closes with the
line: "Only ever four steps. Barley. Water. Hops. Yeast."

The ad is Leo Burnett's first broadcast work for Beck's parent company,
InBev, since the agency took over the account from M&C Saatchi in August
last year.

InBev posted a 15.3 per cent rise in profits to $3.34 billion in
2005.

ROBINSONS - QUEUE

Project: Queue

Client: Jonathan Gatward, brand controller, Britvic-Robinsons

Brief: Promote the Robinsons on-pack promotion

Creative agency: Bartle Bogle Hegarty

Writers: Victoria Daltry, William Bingham

Art directors: Victoria Daltry, William Bingham

Planner: Laurence Parkes

Media agency: MindShare

Media planner: Rupen Shah

Production company: Therapy Films

Director: Simone Levene

Editor: Nick Dig, Cut & Run

Post-production: The Moving Picture Company

Audio post-production: Wave

Exposure: National TV, press

THE LOWDOWN

Robinsons, the drink long associated with the Wimbledon tennis
tournament, has signed the British players Tim Henman and Andy Murray to
front a tennis-themed campaign.

The film, created by Bartle Bogle Hegarty, is Robinsons' first Wimbledon
TV ad in 14 years. The British hopefuls are continuing the advertising
legacy of the Wimbledon legends Bjorn Borg, Ken Rosewall and Pat Cash,
who have all featured in previous spots for Robinsons.

In a comedic twist, the ad features the two players queueing up with the
general public to try to get into the tournament. It finishes with the
line: "To improve your chances of getting into Wimbledon, just add
Robinsons."

The commercial supports this year's Robinsons on-pack promotion, which
offers consumers the chance to win tickets to the tournament.

PEPERAMI - SHOUTING FOOTBALL MASCOT

Project: Shouting football mascot

Client: Iain Brooksbank, brand development manager for Peperami,

Unilever

Brief: Make "Fanimal" part of your World Cup mania

Creative agency: Lowe London

Writer: Diccon Driver

Art director: Alan Wilson

Media agency: MindShare

Production company: Hungry Man

Director: Tony Barry

Exposure: National TV, posters, beer-mats

THE LOWDOWN

Peperami is entering into the World Cup spirit with an on-pack
competition to win a Peperami-shaped shouting toy called a Fanimal. Two
spots from Lowe London, directed by Tony Barry, publicise the
promotion.

In the first, a grandmother's stomach starts making noises and the
football chant "you don't know what you're doing" is heard. In the
second, a man pats his dog's stomach and the Peperami voice starts
shouting "Red card" and "Peperami's barmy army". The ads end with the
football commentator Clive Tyldesley delivering the line: "Win it, whack
it, just don't eat it."

BOOTS - SUMMER RUSH

Project: Summer rush

Client: Vicki Steel, marketing manager, Boots

Brief: Establish the Boots Sunshop as the ultimate destination store for

all summer health and beauty products, services and advice

Creative agency: Mother

Writer: Mother

Art director: Mother

Planner: Mother

Media agencies: MediaCom, Naked

Production companies: Independent Films, Exit Films, Automatic Films

Director: Garth Davis

Editor: Jack Hutchings

Post production: The Mill

Audio post-production: Factory

Exposure: National TV

THE LOWDOWN

Boots is promoting its summer product offering with a £5 million
campaign by Mother.

The work is built around a 60-second spot that encourages people to make
sure they are prepared for the short-lived British summer.

The ad opens with shots of people looking up into the sky as the sun
starts to peek out from behind a cloud. As the day rapidly brightens up,
they stop what they are doing and scramble out into the sunshine,
ripping their clothes off and heading to beaches, golf courses and
parks. The ad ends with the sky darkening as a grey cloud obscures the
sun once more.

WEETABIX - WEETABIX WEEK

Project: Weetabix week

Client: Tony Corp, marketing controller, Weetabix

Brief: Encourage people to eat Weetabix in different ways

Creative agency: WCRS

Writer: Andy Brittain

Art director: Leon Jaume

Planner: Roisin Robothan-Jones

Media agency: Walker Media

Production company: Park Village

Director: Charlie Stebbings

Post-production: The Moving Picture Company

Exposure: National TV

THE LOWDOWN

WCRS's debut work for Weetabix, the "Weetabix week", encourages people
to try new recipes using Weetabix.

The £5.5 million TV campaign shows Weetabix with different
accompaniments. Day one of the Weetabix week features Weetabix and
berries; on day two, a voiceover tempts viewers with Weetabix with
"honey and yoghurt shoved on top" and, on day five, it's bananas and
almonds. Finally, a voiceover says: "The Weetabix week. Give it a
go."

A Weetabix website will also offer tailored breakfast plans for
consumers, based on their lifestyles.

KRONENBOURG BLANC - CITRUS

Project: Citrus

Client: Russell Browne, activation manager, Scottish & Newcastle

Brief: Launch Kronenbourg Blanc, a new addition to the Kronenbourg 1664

family, for the on-trade

Creative agency: Harrison Troughton Wunderman

Writers: Ross Keenlyside, Simon Armstrong

Art directors: Ross Keenlyside, Simon Armstrong

Planner: John Howkins

Photographer: Paul Zack

Exposure: On-trade poster, table talkers, sampling kit, bar runners

THE LOWDOWN

Scottish & Newcastle is promoting Kronenbourg Blanc, the new addition to
the Kronenbourg 1664 family, with a poster campaign by Harrison
Troughton Wunderman.

The three posters allude to the drink's subtle citrus flavour. One
execution shows a watermark left by a glass in the shape of a lemon
slice. Another features a transparent lemon squeezer inside a glass. The
ads all run with the strapline: "Kronenbourg Blanc. White beer with a
subtle hint of citrus."

Scottish & Newcastle announced a sales increase of 4.1 per cent to
£266 million in 2005.

MBNA - MBNA PLATINUM REWARDS WORDS

Project: MBNA Platinum Rewards words

Client: Allison Moulton, credit card marketing, MBNA

Brief: Raise awareness of the MBNA Platinum Rewards Card, which offers

great rates and a great rewards scheme

Creative agency: Abbott Mead Vickers BBDO

Writer: Tim Riley

Art director: Tim Riley

Planner: Craig Mawdsley

Media agency: Zed

Media planners: Dan Sear, Laura Howes

Production company: AKA

Director: n/s

Exposure: Regional TV, press, direct mail and online

THE LOWDOWN

Abbott Mead Vickers BBDO's first work for MBNA since winning the account
in February is an integrated campaign for its platinum rewards Card.

The animated TV ad promotes the benefits of the card. The 30-second spot
opens on the word "or" positioned under a black cloud. A voiceover
states: "'Or' is a miserable word. It makes you choose. 'Or' is a
bore."

The voiceover then explains how "and" is different: "It says: 'Why
choose? Have both. Have more if you like.'" The words "strawberries and
cream" appear. The voiceover explains that the MBNA Platinum Rewards
Card gives 0 per cent on balance transfers as well as rewards.

VOLKSWAGEN BEETLE - NEW BEETLE

Project: New Beetle

Client: Catherine Woolfe, marketing communications manager, Volkswagen

Brief: Promote the the special-edition Luna version of the Volkswagen

New Beetle plus a designer decal range

Creative agency: Proximity London

Writer: Anna Nichols

Art director: Laura Orton

Photographer: Chris Myhill

Exposure: 90,000 existing and prospective owners, mostly women

THE LOWDOWN

Volkwagen is promoting the special-edition Luna version of the New
Beetle plus four decal designs with a direct mail campaign created by
Proximity London.

The mailing arrives in a long envelope with a cut-out window in the
shape of the New Beetle. The window reveals a normal-coloured New Beetle
and the accompanying text reads: "As you can see, the New Beetle has
been given a completely different look. No, really it has."

When you pull the tab at the base of the pack, the car is revealed in
four different "Beetle Art" designs, with the copy: "Some of our design
changes are subtle. Some definitely aren't."

A supporting microsite, designed by Tribal DDB, gives prospective buyers
the chance to decorate a New Beetle.

SPEEDO - MAKING WAVES

Project: Making waves

Client: Ferdi van Heerden, vice-president of marketing, Speedo

International

Brief: Strengthen the brand's lifestyle and fashion design credentials.

Emotionally reconnect with the 25- to 35-year-old female consumer

Creative agencies: DDB London, in-house

Art director: Gareth Davies, Pentland Brands

Media agency: Mediaedge: cia

Media planner: John Paul Cadman

Photographer: Kristian Schuller

Exposure: Press, U-Bahn screens, events

THE LOWDOWN

Speedo is promoting its high-fashion swimwear range with a global print
campaign.
Three print executions feature pictures of models under water sporting
various items of Speedo swimwear. One model wears a swimsuit, another a
bikini and the last a pair of trunks. Each ad includes the red Speedo
logo and the strapline: "Making waves."

The work is part of the brand's three-year strategy to engage consumers
and cement Speedo's position in the run-up to the 2008 Beijing
Olympics.

DDB London developed the strategy and the creative was done
in-house.

The campaign will run across key women's lifestyle, health and
entertainment magazines in France, Italy and the UK. The print work is
supported by materials at point of sale and online.