Which list? A round-up of new or updated consumer, business and online lists

This file would be especially suitable for upmarket offers, including
savings and investments, publishing, travel and those looking to target
an affluent audience.

Base rental price: £100 per 1,000

Selections: Geography, gender, lifestyle.

- Execulist-USA

Managed by 1 Stop Data, this list holds seven million named executives
and key decision makers in US organisations - including government
bodies, associations, medical organisations and companies. All names are
0-18 months and have been sourced from a team of researchers as well as
self-entries, public records and online data collection.

Base rental price: £90 per 1,000

Selections: Job function, industry, business size, geography.

- Database of Nursing and Care Homes

Binley's releases this list of 6,200 named contacts at nursing and care
homes within the UK, including director and home managers. This list
would be suitable for commercial companies and organisations such as
outpatient and homecare equipment companies, healthcare and medical
suppliers and those seeking to influence key decision makers.

Base rental price: £259 per 1,000

Selections: Job title, health authority.

- Charity Donor Responders

Built specifically for the charity sector, this list, held by Evolution
DM, contains 225,000 names. All are responsive stock market investors in
the UK's Top 500 Companies. Individuals are 55 per cent male and are
predominantly aged 55 plus, earn over £30,000 and are homeowners.
The list is ideal for charities and those looking to target an affluent
audience.

Base rental price: £90 per 1,000

Selections: Gender, geography, lifestyle.

CONSUMER

- International Pairs Golf Tournament

This list holds 65,000 contacts and has been generated from golf club
members, who pay substantial annual membership fees and are reasonably
good golfers. All individuals are entrants into the competition, and are
predominantly male high earners. The list would work particularly well
for financial, travel and upmarket consumer offers as well as those
trying to reach affluent professionals.

Base rental price: £140 per 1,000

Selections: Gender, geography, postcode.

- Pet Solutions

Managed by Cheryl Nathan List Broking, this list holds 335,000 upmarket
pet owners who have purchased pet insurance and top-end pet accessories.
Individuals are predominantly aged 41-55 with a medium affluence level.
The list would suit animal and other charities as well as mailers
interested in targeting pet owners.

Base rental price: £110 per 1,000

Selections: Recency, gender, geography, age, affluence level, company
directors.

- Countryman Magazine

Released through Tri-Direct, this list holds 9,328 contacts. The
magazine appeals to individuals that live, work and enjoy spending time
in the countryside. The file mainly contains married homeowners with
high disposable incomes who are typically aged over 55 years and are
readers of The Times, The Daily Telegraph and the Daily Mail. Interests
include gardening, country walking, museums and wildlife.

Base rental price: £100 per 1,000

Selections: Gender, geography.

- Traders Library

The online book store releases this list through ListLab, containing
475,000 worldwide investors and traders, with 186,000 0-12 month
contacts. Ninety-five per cent of individuals are male, with an average
order value of £60, and most have an interest in high-quality
financial products. Names have been sourced from the internet and
off-the-page advertising. This list would suit financial services and
upmarket publications.

Base rental price: £125 per 1,000

Selections: Gender, recency, geography.

- Premier Edition

The mail order company for household goods and gifts releases this list
of over 430,000 contacts through Go Direct Marketing. Products include
household goods, collectables and jewellery. Customers are predominantly
mid-market males and females aged 35 plus. Individuals are recruited via
broadsheet media and enjoy shopping by mail order and via the internet.
This list would suit charities, mail order and health related
offers.

Base rental price: £120 per 1,000

Selections: Recency, geography, gender, order value.

- Kind Hearts

Howse Jackson Marketing manages this list of 4.1m charity supporters.
Sourced from a consortium of DM companies, this file holds data that is
0-12 months old, with individuals that are sympathetic to charitable
causes, including animal, welfare and medical care.

Fifty-four per cent are female and individuals are predominantly aged 40
plus, with average household incomes of £10,000-£40,000.
This list is ideal for charities, mail order offers and those targeting
the grey market.

Base rental price: £120 per 1,000

Selections: Gender, age, income, multi-buyers.

- Exotic Database

Integral Marketing releases this list of 42,000 UK consumers who enjoy
exotic and faraway holidays. The list features wealthy individuals
across a wide age span. This list would suit those wishing to reach a
wealthy base of good prospects for luxury items, insurance, high-ticket
mail order and leisure offers.

Base rental price: £110 per 1,000

Selections: Gender, geography, recency.

UPDATED LISTS

BUSINESS

Corporate Finance List

Released by AP Information Services, this freshly updated list holds
nearly 30,000 high earners who work in the corporate finance industry.
This file provides contact information on senior executives from over
4,600 major companies, including key professional advisors to the
corporate sector, such as stockbrokers, financial advisors, auditors and
bankers.

This list would best suit business libraries, market researchers and
fundraising executives.

Base rental price: £280 per 1,000

Selections: Job title, industry sector, region.

CONSUMER

- Sweepstake Lovers

Managed by Cheryl Nathan List Broking, this list contains 91,920
contacts, including 54,743 0-12 month names. All are sweepstake entrants
and are classed as multi-buyers/responders. Sixty two per cent of the
list are female. This file would suit a range of offers, particularly
those with a prize-draw element.

Base rental price: £95 per 1,000

Selections: Gender, geography, recency.

- Robinsons

This mail order company for equestrian and country products has
re-released an updated file of over 250,000 contacts, including 11,000
brand new records.

Individuals are typically ABC1 females with an average income of more
than £20,000. Customers are highly responsive with an average
order value of £70. This list, released through Go Direct
Marketing, would best suit charities and mail order offers, as well as
financial product mailings.

Base rental price: £100 per 1,000

Selections: Gender, order value, recency, geography.

- Healthy and Beautiful

This file contains 53,271 highly responsive mail order buyers, including
29,332 0-12 month contacts, who have purchased a range of items
including exercise, health, beauty and cosmetic products.

Individuals are predominantly females aged over 55 years. The list,
managed by Cheryl Nathan List Broking, would be suitable for health,
financial and charity mailings.

Base rental price: £95 per 1,000

Selections: Gender, geography, recency, age.

- Traditional Garden & Country Home

The mail order company releases this list of over 280,000 contacts
through Go Direct Marketing. The catalogue offers practical garden
essentials and gifts and homeware. Individuals are typically
professional, upmarket females with an average income of £25,000
plus and an average order value of over £70. The list is ideal for
mid- to upmarket mail offers, credit cards and charity mailings.

Base rental price: £120 per 1,000

Selections: Recency, geography, gender, multi-buyers, order value.

- Association for International Cancer Research

This list, which is managed by MM Teleperformance (Listbroker.com),
contains 71,590 prize draw responders who are mainly female, with 68 per
cent aged over 50 and 35 per cent aged over 65. They are predominantly
homeowners with an income of £20,000 or below. Individuals on the
list enter competitions, support charities and use mail order
regularly.

Base rental price: £100 per 1,000

Selections: Postcode, gender, recency.

- Mantis

This list holds customers and enquirers of the gardening tool Mantis
Tiller, with the 91,520 contacts all having responded to adverts in
broadsheet newspapers, specialist gardening magazines and inserts.
Individuals are predominantly aged over 45 years and many are retired
and enjoy DIY, shares, investments and books. Home and car ownership is
high and the average order value is £350. This list, held by MM
Teleperformance (listbroker.com), is suitable for charities, publishers
and investment products.

Base rental price: £115 per 1,000

Selections: Postcode, gender, recency.

NEWLY MANAGED

CONSUMER

OfferZoo.co.uk

Holistic List Management manages this list from the competition website
OfferZoo. With 270,000 double opt-in email addresses, the list includes
details of consumer purchasing habits. Individuals are affluent web
users, with 63 per cent aged over 30 years. The list would particularly
suit charities and mail order companies.

Base rental price: £150 per 1,000

Selections: Gender, geography, income, employment status.

- OfferX.co.uk

This list, held by Holistic List Management, contains 239,000 opted in
email addresses, with details of web users who play quizzes in order to
win prizes. Contacts are highly offer-responsive individuals who prefer
to purchase via the internet, with 68 per cent being female,
predominantly aged 25-54 years, and 73 per cent owning at least one car.
Over half earn £15,000-£40,000.

Base rental price: £150 per 1,000

Selections: Gender, income, age, occupation, postcode.

- The Financial Times

This list contains 209,463 international and 78,003 British readers and
subscribers to the publication, all 0-24 month contacts. Managed by RSA
Direct, names have been sourced from FT.com, Active Investor Database
and the Financial Times, as well as its business publications
division.

With 33 per cent of readers being responsible for strategic decisions on
international operations for their company, this list would best suit
investment offers, travel clubs, seminars, conferences and luxury
goods.

Base rental price: £200 per 1,000 for 0-12 months

Selections: Geography, gender, recency, industry.

- Send your Which List news and updates to nicola.harrison@haynet.com.