Model Anderton launches campaign for British berries

by Joanne Oatts, Brand Republic 30-May-06, 12:00

LONDON - Former Gossard model Sophie Anderton is the new face of a British Summer Fruits campaign to promote the health benefits of eating berries.

The 29-year-old 'I'm a Celebrity... Get Me Out of here!' star features in the campaign, wearing only strawberries to mark the start of the British Strawberry season.

Anderton said: "Berries have always been an essential part of my diet."

British Summer Fruits consists of six marketing companies that collectively represent 92% of all the British grown soft fruit supplied to supermarkets.

The British strawberry market in 2005 was worth £157m, with an extra half-a-million health-conscious British households adding berries to their shopping baskets.

Anderton, who earlier this year appeared in a Buycosmetics.com ad campaign, is also reported to be writing her autobiography, which will explore her years as a cocaine addict and allegedly reveals a secret affair with a celebrity.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.