Harrison prepares for RadioCentre challenge
Developing joint audience measurement with TV and a partnership with Google will be among the tasks Andrew Harrison faces when he joins the RadioCentre as its first chief executive in October.
A report issued to board members by RadioCentre chairman Paul Brown proposes the new chief executive be given a budget of £250,000 to test and develop a series of big initiatives.
Brown proposes six potential projects: finding a way to combine radio listening figures with television viewing measurement; a review of the commission structures in commercial radio; a partnership with Google; a “golden” direct response phone number for the whole of the industry; developing commercial radio to become the UK’s biggest retailer of music, and a public, national search for on-air talent.
Brown proposes six potential projects: finding a way to combine radio listening figures with television viewing measurement; a review of the commission structures in commercial radio; a partnership with Google; a “golden” direct response phone number for the whole of the industry; developing commercial radio to become the UK’s biggest retailer of music, and a public, national search for on-air talent.
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One of Harrison’s first jobs could be to reduce the organisation’s headcount. Formed earlier this year from a merger of three existing radio bodies, which employed 35 people between them, the RadioCentre team is expected to number around 30 when reorganisation is complete.
The RadioCentre confirmed the appointment of ex-Nestlé Rowntree marketing director and Müller managing director Andrew Harrison as its first chief executive last Friday, as predicted in Media Week (23 May).
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