McCain shifts £15m business from TBWA to BMB
McCain has ended months of speculation with the appointment of Beattie McGuinness Bungay (BMB) to handle its £15m advertising business.
The frozen-foods company called a pitch in March; its incumbent of the
past three years, TBWA\London, declined to repitch for the account.
Trevor Beattie, co-founder of BMB, was instrumental in the win. As
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regarded by McCain's senior management. The review had been anticipated
since Beattie left to launch BMB last May, but TBWA contractually barred
him and his partners talking to any of its clients for 12 months.
BMB pitched against JWT for the work. McCain's media planning and
buying, which is handled by PHD, is unaffected.
BMB's first work for the brand is expected this summer. McCain was
unavailable for comment as Marketing went to press.
In March, McCain launched its first customer loyalty scheme through
Carlson Marketing.
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