Pringles activity slammed by ASA
Procter & Gamble has been found guilty by the Advertising Standards Agency (ASA) of running a misleading promotion for Pringles, which claimed that 'Every tube's a winner!'
The on-pack activity tied in with the film King Kong and offered the
chance to win a trip to New Zealand, portable DVD players and 'millions
of other prizes'. To claim prizes, people had to log on to a website and
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One person challenged the 'Every tube's a winner' claim, and the ASA
also raised concerns over the differentiation between the gifts, such as
screensavers, which would be won by the vast majority, and the prizes,
which were available to only a few consumers.
It ruled that the claim was misleading and also found P&G guilty of
breaching sales promotions rules. The ASA said P&G must differentiate
clearly between gifts and prizes in future.
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