P&G restructures global beauty responsibilities

Procter & Gamble has shaken up the global management of its beauty division as part of the integration of Gillette.

Under the revised structure, global skincare, personal cleansing and
deodorant president Paolo de Cesare loses responsibility for personal
cleansing and deodorants to focus on skincare.

Responsibility for global deodorants, male personal care and personal

cleansing will be added to Mary Ann Pesce's role as new business

development president.

P&G would not give a reason for its second restructure in as many
months.

However, sources close to the company suggest it is seeking to shore up
its cosmetics and hair care businesses and strengthen Gillette's
integration.

De Cesare and Pesce will continue to report to beauty and health
vice-president Susan Arnold.

Elsewhere in the beauty business, global cosmetics and hair colorants
president Marc Pritchard has been named president of global
strategy.

In addition, global haircare president Chris de Lapuente has been
promoted to group president of professional and retail hair care. He
will also report to Arnold.

Gillette's head of business James Kilts, who is to step down, will
devote his full attention to integrating the shaving business into P&G
until he retires on 1 October. He will be succeeded by Duracell and
Braun president Mark Leckie, who will oversee shaving and batteries.

Last year, P&G established a global business division to house its
professional beauty products portfolio, in order to market them more
effectively (Marketing, 13 July 2005).