NextMark highlights US DMA members' mailing lists

by Sarah Woods, Brand Republic 06-Jun-06, 07:30

LONDON – NextMark has developed its mailing list search systems to show which records are provided by members of the US Direct Marketing Association.

The system will display the US DMA member logo in search results and on data cards and this new feature can be seen by everyone using NextMark's mailing list search engine at http://lists.nextmark.com and by subscribers using the list brokerage system.

Lee Kroll, co-chairman of the US DMA's list leaders group and president of Kroll Direct Marketing, said: "The US DMA member indicator highlights the lists from vendors that are DMA members and adhere to the US DMA's guidelines for ethical business practice and the privacy promise."

The US DMA member indicator is free to US DMA members.

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