FT unveils breakfast-themed London poster campaign
LONDON - The Financial Times has launched a breakfast-themed poster campaign aimed at London's commuters, as the title seeks to reconfirm its credentials as the essential morning business news title.
The two-week campaign, devised by DLKW, features three separate 48- and six-sheet images called "intercontinental breakfast", "made from concentrate", and "unskimmed".
The images are designed to highlight the FT as an international product essential for business news and in-depth comment and opinion.
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The posters, which will appear at Heathrow airport, Paddington, Waterloo and Charing Cross mainline stations, and other key commuter locations throughout the City, will advertise the FT's microsite, where readers can find out about the FT's subscriptions and Blackberry service.
Frances Brindle, marketing director for the FT's EMEA region, said: "This new advertising campaign reconfirms to our audience that the FT is the newspaper of choice for the City professional.
"The posters strengthen the message that the FT is an essential daily business tool and will keep readers stay ahead of their competition."
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FT: poster campaign
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