Schweppes awards relaunch business to Mother

by Nicola Clark, Marketing 06-Jun-06, 08:30

LONDON - Coca-Cola is relaunching Schweppes with its biggest investment in the brand to date, and has handed roster agency Mother the advertising brief.

A multimillion-pound TV and cinema campaign, starting in August, will aim to make it the definitive soft drink brand for 30-somethings. The promotion will target consumers as well as the lucrative on-trade market, heightening competition with arch-rival Britvic.

A spokeswoman for Coca-Cola confirmed that there would be a "big focus on the Schweppes brand this year", supported by an increase in marketing spend and "significant new product development".

New products will include a summer fruit punch and a Schweppes Tonic variant with pomegranate.

Schweppes' advertising has been dormant for some time, although Mother worked on a brand rejuvenation project across the portfolio in 2002, which included press ads featuring celebrity lookalikes.

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