Spurs aid drink campaign

PR Week UK 08-Jun-06

Premier League football team Tottenham Hotspur have teamed up with Enfield Council and the Metropolitan Police to promote responsible drinking during the World Cup, which kicks off in Berlin today (9 June).

A poster campaign in the borough is warning fans that they could face an on-the-spot fine of £80 unless they support England ‘responsibly’.

Chief inspector Simon Prince told PRWeek: ‘We are working closely with our partners and licensees throughout the borough to ensure a partnership approach right through the tournament.’