Unilever slammed for 'healthy' Choices labelling
Campaigning groups have slammed Unilever for introducing a food-labelling scheme that will not appear on its less healthy products.
'Choices' will see logos placed on 250 food and drink products that
offer a 'healthier choice' and 'adhere to international dietary
guidelines'.
Vindi Banga, president of foods at Unilever, said the system will make
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geography or product category'.
However, a spokesman for Sustain, a body that campaigns for better food
and farming, described the move as 'wholly unsatisfactory'. He said: 'It
is deeply disappointing and another example of the food industry
stepping short of the mark.'
Campaigners feel the initiative reveals a lack of transparency and a
desire to deflect public criticism by not naming unhealthy items. An
unspecified two-thirds of Unilever food products will carry the
mark.
Unilever is the latest firm to shun the Food Standards Agency's
recommendation to adopt a traffic-light system to label foods.
The Food and Drink Federation is to launch a consumer advertising
campaign for an alternative Guideline Daily Allowance scheme this summer
(Marketing, 24 May).
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