Agencies battle for Army website task
COI is understood to be seeking an agency for a brief to redesign the Army's website, www.army.mod.uk.
It has talked to a number of digital agencies about the project, which
includes ArmyNet, the British Army's internal communications portal, and
the Territorial Army site. The task is understood to focus on
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denied that it had issued a brief.
The pitch does not include digital advertising responsibilities,
currently held by Publicis Dialog, which has recently won awards for its
"Army officer" online recruitment work.
Publicis has also created a number of multimedia campaigns for the Army,
including "Everest West Ridge".
The pitch is the first to come out of COI since it announced its new
digital line-up last week (Campaign, 2 June), naming more than 100
agencies to work across four separate rosters.
- Close-Up, page 18.
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