Farm wins Enjoy England creative business
Enjoy England, the domestic marketing division of Visit-Britain, has hired Farm after a pitch against Delaney Lund Knox Warren & Partners and St Luke's.
The win will mark the agency's first work for a government organisation
since it was appointed to the COI roster last year.
The agency has been briefed to develop a campaign that will encourage
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Laurence Bresh, Enjoy England's general manager, said: "Farm's creative
approach and concepts will help the campaign stand out from the plethora
of other tourist board marketing. We are very impressed with its young
and dynamic creative team."
Enjoy England is responsible for marketing England as a holiday
destination to the British public. Its main target audience is typically
affluent, well-educated men and women who have the potential to be
influenced to take more breaks in this country.
The tourist office also aims to encourage use of its website
www.enjoyengland.com and generate requests for the Enjoy England Great
Ideas 2007 brochure.
In April, Enjoy England appointed MediaCom, following a three-way pitch
that included Carat and ZenithOptimedia. VisitBritain also appointed the
Johannesburg-based media agency Trigger to handle its global direct
marketing account in November 2005.
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