TCM and Emap's Yours ink cross-promotion deal

by Daniel Farey-Jones, Brand Republic 12-Jun-06, 11:00

LONDON - Digital TV film channel Turner Classic Movies and Emap's over-50s women's monthly magazine Yours have agreed a cross-promotion deal.

Yours will sponsor TCM's 3pm film, including Gene Kelly in 'Singin' in the Rain', every day from June to September and TCM will have three full-page ads and 15 pages of editorial in Yours before its August issue.

TCM previously screened classic films at 3pm at weekends, but has extended the slot to every day.

It is the first deal between TCM, a Time Warner company and IPC stablemate, and Emap.

Alan Musa, vice-president and channel manager of TCM, said: "Yours magazine helps us reach a highly targeted audience of enthusiastic classic film lovers."

Yours has a circulation of 421,438.

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