Virgin signs promo deal with SeaFrance
French ferry operator SeaFrance has signed a deal with Virgin Radio for a tailor-made hen and stag do promotion, on the Christian O'Connell breakfast show.
The campaign, which runs for a week from 19 June, will see Christian
O'Connell and a member of his breakfast team compete head to head on
northern France-themed tasks, with each dressed up as a hen and a
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Each day, two listeners will go on-air to support the hen or the stag,
with the winning listener and a group of friends whisked off for a
French stag or hen weekend, courtesy of SeaFrance.
Sarah Staughton, head of marketing at SeaFrance, said: "We wanted an
attention-grabbing promotion to bring the northern France and SeaFrance
experience to life and to encourage people to try it for themselves.
"Virgin Radio is a proven expert at generating great branded content and
can deliver a key national audience for us to connect with."
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