Moving Brands to refocus Savile Row tailor's image

by Joanne Oatts, Brand Republic 21-Jun-06, 08:10

LONDON - Norton & Sons has appointed design shop Moving Brands to help attract a new generation of customers to its bespoke collection of suits.

The agency will produce a new logo and typeface, press and promotional material and will design the shop's fascia, stationery and packaging as part of a push to refocus the brand later this year.

Established in 1821, the Savile Row tailor uses traditional English methods, hand cutting and sewing each of its suits and using British cloth. Jools Holland and the King of Prussia are among its clientele.

Ben Wolstenholme, Moving Brands creative founder, said: "We want to take a deep look at Norton & Sons' heritage and exceptional bespoke tailoring and bring it to the forefront of their brand narrative."

The agency has previously worked with luxury fashion brands Paul Smith and Givenchy, and recently designed an interactive showcase for graduates at the London College of Fashion.

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