HTW set to take Monster.com's online CRM account

by Joanne Oatts, Brand Republic 19-Jun-06, 12:00

LONDON - Wunderman is set to win the Monster.com online customer relationship marketing business after a final two-way pitch.

The pitch, handled by Wunderman EMEA, involved Harrison Troughton Wunderman in the UK with Wunderman Paris & Wunderman Germany also involved.

HTW was vying for the online account against OgilvyOne, but the WPP Group-owned agency was told last week it had not got through.

The Monster.com brief is to handle online communications to candidates and potential advertisers across Europe, the Middle East and Africa. The account also includes some offline DM work.

This is separate from the business won by Arc Integrated in November for Monster's online advertising and email newsletter. Arc pitched with its sister agency Leo Burnett, which won the advertising account.

Monster is also reviewing its media planning and buying business, currently handled by ZenithOptimedia.

Monster spent £2m on advertising last year, according to Nielsen Media Research, but is planning a heavyweight campaign for later this year.

In March, HTW merged with WPP digital subsidiary Wunderman Interactive. In the same month, HTW founder and creative director Steve Harrison added the role of worldwide creative director of Wunderman to his responsibilities.

Harrison has become the most-awarded creative director in direct marketing at Cannes, since the Lions Direct were launched in 2002.

HTW won the inaugural Lions Direct Grand Prix, and, in the four years since, it has won three gold, five silver and two bronze Lions for its work for clients including IBM, Star Alliance and Microsoft.

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