Yazoo introduces single-serve milk
Yazoo, the flavoured-milk drink owned by Campina, is launching a 200ml single-serve bottle targeting mothers seeking healthy options for their children.
The drink, which will be available in chocolate and strawberry flavours,
will hit the shelves later this month. As well as appealing to children,
the milkshake brand hopes to increase sales to young women concerned
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A Yazoo spokeswoman said: 'With increasing osteoporosis in younger
women, plenty of calcium is important to ensure strong bones.'
Both the milkshake and smoothie sector as a whole have benefited from
growing concern over healthy diets. Yazoo contains no artificial colours
or flavours.
Last year, Campina relaunched the Yazoo brand, introducing variants and
a healthier recipe, which it backed with an ad campaign.
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