Tri-Direct bolsters operations with MacRobbie hiring
LONDON - Tri-Direct has appointed The List Broking Company's Nicola MacRobbie as head of data services.
MacRobbie will work with data director Barry Leeson-Earle across all of Tri-Direct's clients, including Norwich Union, Whitbread and Vue Cinemas, which it won earlier this month.
Formerly a board director of Dudley Jenkins List Broking, MacRobbie left in 2004 to set up The List Broking Company.
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MacRobbie said: "Tri-Direct's reputation, size and resource in the field of data offers me the opportunity to operate at senior and board level for a range of clients across almost all sectors."
Barry Leeson-Earle, data director, said: "Nicola's impressive background and depth of experience makes her entirely suited for this expanded role that focuses on presenting our expanding suite of data services to our entire client base and beyond."
In February, the Basingstoke-based agency appointed former Prospect Swetenhams' broking director Paul Barnett as its first head of data broking and, in December, Lee Witherall joined as data planning manager from The Consumer Data Consultancy.
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MacRobbie: joining Tri-Direct
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